http://michelejaret.com MicheleJaret Tue, 27 Mar 2012 18:06:39 +0000 http://michelejaret.com en http://michelejaret.com/Popcorn-Indiana http://michelejaret.com/following/michelejaret.com/Popcorn-Indiana Tue, 27 Mar 2012 18:06:39 +0000 MicheleJaret 1355759 Grab the popcorn, life is on. Popcorn, Indiana popcorn is not movie theater popcorn. It's ready-popped, has variety and is healthy enough to be your go-to snack everyday--not just on special occasions. To celebrate your life as the best movie to watch, and Popcorn, Indiana as the best snack to go with it, we propose "The YouPop Awards" for YouTube movies. <img src="http://payload.cargocollective.com/1/1/59238/1355759/pop_1.jpg" width="670" height="444" width_o="2048" height_o="1357" src_o="http://payload.cargocollective.com/1/1/59238/1355759/pop_1_o.jpg" data-mid="7414573" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1355759/pop.jpg" width="670" height="296" width_o="2048" height_o="905" src_o="http://payload.cargocollective.com/1/1/59238/1355759/pop_o.jpg" data-mid="7414600" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1355759/popcorn_3.jpg" width="670" height="444" width_o="2048" height_o="1357" src_o="http://payload.cargocollective.com/1/1/59238/1355759/popcorn_3_o.jpg" data-mid="7414451" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1355759/popcorn_4.jpg" width="670" height="444" width_o="2048" height_o="1357" src_o="http://payload.cargocollective.com/1/1/59238/1355759/popcorn_4_o.jpg" data-mid="7414685" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1355759/popcorn_5.jpg" width="670" height="444" width_o="2048" height_o="1357" src_o="http://payload.cargocollective.com/1/1/59238/1355759/popcorn_5_o.jpg" data-mid="7414876" border="0" align="left"/> http://michelejaret.com/Edmunds-com http://michelejaret.com/following/michelejaret.com/Edmunds-com Fri, 23 Mar 2012 21:38:05 +0000 MicheleJaret 3066270 Telling the whole story. We're living in a time when car companies don't have the best reputation, car dealerships have a stigma of their own and people are growing tired of traditional car ads that are long on beautiful imagery and short on real information. We created these animatics as spec work to show consumers that they can trust Edmunds.com to provide all the information they'll want to know about any given car before they buy it. The look and feel of these spots mimic those of traditional car ads, to juxtapose the real information with what people typically hear about cars on TV. http://michelejaret.com/Tahoe-South http://michelejaret.com/following/michelejaret.com/Tahoe-South Thu, 09 Feb 2012 20:48:49 +0000 MicheleJaret 2754610 <img src="http://payload22.cargocollective.com/1/1/59238/2754610/6804898273_5deb5247f0_o.png" width="670" height="454" width_o="2048" height_o="1389" src_o="http://payload22.cargocollective.com/1/1/59238/2754610/6804898273_5deb5247f0_o_o.png" data-mid="15638735" border="0" align="left"/> Tapping into our wild side. Both sides of Lake Tahoe offer world-class skiing, but at Tahoe South, a winter vacation doesn't begin and end on the slopes. The biggest difference between the two shores: Tahoe South has a night life rich with bars, casinos, parties and dancing. The north shore does not. To illuminate this simple truth, we chose to diverge from typical winter photographic imagery and commission Finnish illustrator, Kustaa Saksi to create a bright and exciting piece of art that captures the spirit of the Tahoe South winter vacation. Juxtaposed against the serene solitude of the north shore, we challenge visitors to "cross over to the wild side" for a fuller, more fun vacation. <img src="http://payload22.cargocollective.com/1/1/59238/2754610/board_art.png" width="670" height="205" width_o="1224" height_o="375" src_o="http://payload22.cargocollective.com/1/1/59238/2754610/board_art_o.png" data-mid="15638178" border="0" align="left"/> <img src="http://payload22.cargocollective.com/1/1/59238/2754610/6804896165_cd67c1f9bf_o.png" width="670" height="318" width_o="2000" height_o="951" src_o="http://payload22.cargocollective.com/1/1/59238/2754610/6804896165_cd67c1f9bf_o_o.png" data-mid="15638790" border="0" align="left"/> <img src="http://payload22.cargocollective.com/1/1/59238/2754610/LTVA03034_winter2012_bus_real.png" width="670" height="256" width_o="900" height_o="344" src_o="http://payload22.cargocollective.com/1/1/59238/2754610/LTVA03034_winter2012_bus_real_o.png" data-mid="15638926" border="0" align="left"/> Client: Tahoe South Agency: Duncan/Channon ECD: Parker Channon CD: Anne Lemme AD: Michele Jaret Illustrator: Kustaa Saksi http://michelejaret.com/Sega http://michelejaret.com/following/michelejaret.com/Sega Thu, 08 Dec 2011 04:42:49 +0000 MicheleJaret 2426406 Getting the royal treatment. Mario and Sonic travel to London for the 2012 summer olympics. See how the lovable characters fare among the posh British set. SEGA, "Briefing" (Mario ending) from Duncan/Channon on Vimeo. SEGA, "Mansion" (Sonic ending) from Duncan/Channon on Vimeo. Client: Sega Agency: Duncan/Channon ECD: Parker Channon CW: Tif Slama AD: Michele Jaret http://michelejaret.com/This-is-not-a-sign http://michelejaret.com/following/michelejaret.com/This-is-not-a-sign Thu, 26 May 2011 18:28:41 +0000 MicheleJaret 1503746 <img src="http://payload.cargocollective.com/1/1/59238/1503746/sign_pole.jpg" width="670" height="376" width_o="2048" height_o="1150" src_o="http://payload.cargocollective.com/1/1/59238/1503746/sign_pole_o.jpg" data-mid="16387686" border="0" align="left"/> Looking for signs. If your looking for a sign from god or the cosmos, you're bound to find one. This playful project pokes fun at this notion by pointing out the physical signs in our environment that could be seen as having a deeper meaning if we really want them to. The joy of this just-for-fun project lies in finding the right context for the sticker. No haphazard tagging! Want some stickers? Email me at jaret.michele@gmail.com and I'll send you some in the real mail! <img src="http://payload.cargocollective.com/1/1/59238/1503746/one_way_sign.jpg" width="670" height="376" width_o="2048" height_o="1150" src_o="http://payload.cargocollective.com/1/1/59238/1503746/one_way_sign_o.jpg" data-mid="16347117" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1503746/wrong_way_sign.jpg" width="670" height="376" width_o="2048" height_o="1150" src_o="http://payload.cargocollective.com/1/1/59238/1503746/wrong_way_sign_o.jpg" data-mid="16347124" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1503746/stay_back_sign.jpg" width="670" height="376" width_o="2048" height_o="1150" src_o="http://payload.cargocollective.com/1/1/59238/1503746/stay_back_sign_o.jpg" data-mid="16347139" border="0" align="left"/> http://michelejaret.com/The-Nyan-Cat-Man http://michelejaret.com/following/michelejaret.com/The-Nyan-Cat-Man Thu, 19 May 2011 21:46:23 +0000 MicheleJaret 1471321 A real, live viral video. Featured on The Red Eye on Fox News, Agency Spy, the D-Listed, Memebase, The Daily What, the Tosh.0 community page and dozens of other blogs. After less than a month, views for "The Nyan Cat Man" have reached over 1,000,000. Over 120,000 people have shared the video on facebook. Current views have exceeded 2,000,000. In response to many YouTube commenters' questions about the giant Poptart, we decided to add a social component to the video. We created a Facebook page for the Nyan Cat Man's Poptart and held a caption contest. We received hundreds of entries and about 1,000 likes on the page. http://michelejaret.com/Ikea http://michelejaret.com/following/michelejaret.com/Ikea Tue, 26 Apr 2011 01:46:37 +0000 MicheleJaret 1355802 Building our worlds. From the time we are little, we all participate in building and creating our personal spaces. This set of playful print ads taps into that very spirit as it reminds people that with the variety and affordability of Ikea products, we never have to stop building. 2011 Applied Arts Winner <img src="http://payload.cargocollective.com/1/1/59238/1355802/fort_new-01_shad.png" width="415" height="593" width_o="415" height_o="593" src_o="http://payload.cargocollective.com/1/1/59238/1355802/fort_new-01_shad_o.png" data-mid="15947635" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/59238/1355802/heidout_new-01_texture_try.png" width="415" height="593" width_o="415" height_o="593" src_o="http://payload.cargocollective.com/1/1/59238/1355802/heidout_new-01_texture_try_o.png" data-mid="15947624" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/59238/1355802/kasl_new-01_shad.png" width="415" height="593" width_o="415" height_o="593" src_o="http://payload.cargocollective.com/1/1/59238/1355802/kasl_new-01_shad_o.png" data-mid="15947591" border="0" align="left"/> AD/CW: Michele Jaret http://michelejaret.com/Michelin http://michelejaret.com/following/michelejaret.com/Michelin Tue, 26 Apr 2011 01:42:59 +0000 MicheleJaret 1355795 Innovation beyond advertising. Named D&AD 2011 2nd place Yellow Pencil Winner, the Michelin Infant Safety Seat was conceived to assist mothers with children in car seats during roadside emergencies. Our challenge was to create a product that assists a high-risk group of motorists such as the eldery, the disabled or mothers with young children during roadside emergencies. <img src="http://payload.cargocollective.com/1/1/59238/1355795/michelin_layoutfinal1-01.jpg" width="670" height="502" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/1/59238/1355795/michelin_layoutfinal1-01_o.jpg" data-mid="7415617" border="0" align="left"/> Client: Michelin (via D&AD) CW: Mariana Rodrigues AD: Michele Jaret http://michelejaret.com/Nike-Sportswear http://michelejaret.com/following/michelejaret.com/Nike-Sportswear Fri, 01 Apr 2011 01:13:04 +0000 MicheleJaret 1248262 <img src="http://payload.cargocollective.com/1/1/59238/1248262/63_ad-2.jpg" width="670" height="417" width_o="864" height_o="539" src_o="http://payload.cargocollective.com/1/1/59238/1248262/63_ad-2_o.jpg" data-mid="6031170" border="0" align="left"/> Black is a secret. The Nike Black Pack apparel collection taps into the mystery, intrigue and exclusivity of the athlete that wears black. We explore and visualize those qualities with this 244 Page catalog and lookbook and iPad application, as well as in the corresponding campaign featuring Argentinian athletes: Carla Rebecchi, Gonzalo Tiesi, Kun Aguero, Juan Hernandez and Luciana Aymar. <img src="http://payload.cargocollective.com/1/1/59238/1248262/63_bookcase.jpg" width="670" height="417" width_o="864" height_o="539" src_o="http://payload.cargocollective.com/1/1/59238/1248262/63_bookcase_o.jpg" data-mid="6030798" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages.jpg" width="670" height="436" width_o="2048" height_o="1332" src_o="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages_o.jpg" data-mid="15640173" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages2.jpg" width="670" height="436" width_o="2048" height_o="1332" src_o="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages2_o.jpg" data-mid="15640186" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages3.jpg" width="670" height="436" width_o="2048" height_o="1332" src_o="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages3_o.jpg" data-mid="15640195" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages4.jpg" width="670" height="436" width_o="2048" height_o="1332" src_o="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages4_o.jpg" data-mid="15640200" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages5.jpg" width="670" height="436" width_o="2048" height_o="1332" src_o="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages5_o.jpg" data-mid="15640212" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages6.jpg" width="670" height="436" width_o="2048" height_o="1332" src_o="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages6_o.jpg" data-mid="15640226" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages7.jpg" width="670" height="436" width_o="2048" height_o="1332" src_o="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages7_o.jpg" data-mid="15640235" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages8.jpg" width="670" height="436" width_o="2048" height_o="1332" src_o="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages8_o.jpg" data-mid="15640238" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/63_nike-ipad.jpg" width="670" height="417" width_o="864" height_o="539" src_o="http://payload.cargocollective.com/1/1/59238/1248262/63_nike-ipad_o.jpg" data-mid="6031118" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages9.jpg" width="670" height="436" width_o="2048" height_o="1332" src_o="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages9_o.jpg" data-mid="15640245" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/NIKEwindowdisplay3small.jpg" width="670" height="502" width_o="940" height_o="705" src_o="http://payload.cargocollective.com/1/1/59238/1248262/NIKEwindowdisplay3small_o.jpg" data-mid="6031221" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages10.jpg" width="670" height="436" width_o="2048" height_o="1332" src_o="http://payload.cargocollective.com/1/1/59238/1248262/black_pack_pages10_o.jpg" data-mid="15640263" border="0" align="left"/> http://michelejaret.com/Just-for-fun http://michelejaret.com/following/michelejaret.com/Just-for-fun Sun, 24 Oct 2010 19:32:46 +0000 MicheleJaret 725194 Nothing Really Mattress from michele Jaret on Vimeo.